To me, being a designer is about uncovering the unspoken needs of users and crafting interactions that feel natural, seamless, and deeply human.
Product Design • Design System • Growth Strategy • UX Research
I designed a streamlined B2E SaaS product for Princeton University that simplifies complex day-to-day tasks, enhancing research data accessibility and reusability for researchers through an intuitive and efficient user experience.
📈 Strategized a product growth roadmap.
🧩 Recognized the need for a design system and built it.
🖥️ Developed a website to highlight the case study for early adopters.
Service Design • Journey Mapping • Value Proposition • CX Research
I collaborated with Giant Eagle to create a scalable and comprehensive food delivery experience that addresses customer defection through a customer-focused value proposition.
📹 Created an explainer video on the value proposition to the client.
📲 Prototyped the purchase funnel for the designed service.
⏱️ Performed usability testing alongside time simulation to understand customer perception.
Interaction design • Human-AI Interaction • Conceptualization
I reenvisioned interactions with an e-bike with with AI-driven autonomy that prioritizes trust among users and accounts for road safety.
💥 Recovered from a major failed attempt by re-evaluating the problem and implementing a new, effective solution.
🛠️ Built a digital interface alongside a physical interface, rethinking and enhancing user interactions.
Persuasive Design • Problem Solving • Qualitative Research
I strategized a persuasive interventions in League of Legends that encourages players to take responsibility for their in-game actions.
💬 Conducted longitudinal user testing with 40 participants over 4 weeks.
🏆 Pitched and secured funding for the project from Collaborative Against Hate.
✍🏽 Co-authoring a research paper to present in CHI Play 2025.
I combine design and development skills to create seamless interfaces while identifying potential issues early on.
